Building Customer Trust Is Crucial To Success
With the conclusion of a recent study that a staggering 47% of customers will seek guidance and advice from friends and family before agreeing to repair works its never been more important to build trust with customers.
One of the biggest breakthroughs in recent years has been the ability for technicians to send video clips of works needed to customers. This has had the effect of almost bringing the customer into the workshop and has helped customers see first hand the exact concern with their car.
Technicians perform a crucial role in the process of delivering information back to customers via the video and have helped the front of house staff explain the works required as well. In many circumstances, the power of the video has meant that the discussion with the customer has become about the price of the repair rather than explaining the repair.
For ways of how this strategy can be implemented in your business why not contact us today!